— Auteurs : Konstantin Adamopoulos, Zdenek Felix, Gérard A. Goodrow, Susan Hapgood, Beate Hentschel, Michael Hutter, Helene Karmasin, Dirk Luckow, Michael Müller, Andreas Spiegl, Wolfgang Ullrich
— Éditeur(s) : Ostfildern, Hatje Cantz Verlag
— Année : 2002
— Format : 21 x 30 cm
— Illustrations : 251 dont 219 en couleurs
— Page(s) : 312
— Langue(s) : anglais, allemand
— ISBN : 3-7757-1126-0
— Prix : 39,80 €
Présentation
Numerous artists of both sexes nowadays deal with the manifestations of surroundings characterized by economic factors. They emulate economic images, processes and strategies in order to reflect the phenomena and conditions of the economic reality both in a mimetic and process-like way. These ambivalent and never affirmative approaches reflect artistic definitions in a time characterized by globalization. On the other hand, trade and industry, design and advertising have also been actively seeking the proximity of art. Enterprises have become competent clients and collectors. Art serves to create a corporate identity, to motivate employees and to legitimize economic activities via social responsibilities.